Case Study
Scaling US & UK recruitment for EF Education First
Adbloom accelerates EF Education First’s high-intent enrollment
Adbloom partnered with EF Education First to launch a high-impact affiliate recruitment drive, successfully onboarding 122 partners to generate nearly half a million clicks and significant program revenue across the US and UK.
Original source
Challenge
Adbloom served as the primary partner for EF Education First, helping grow its applicant pool for educational travel programs in the competitive US and UK markets. The challenge was attracting candidates who were not only interested in travel but genuinely ready to commit to a program. Adbloom delivered a strategy that scaled reach while ensuring high-quality, high-intent applicants.
Solution
Adbloom deployed a multi-partner strategy, activating 122 targeted partners across travel and education. Campaigns were optimized for US and UK audiences, and continuous monitoring focused traffic on top-performing partners to drive efficient, high-intent applicant acquisition.
Results
The campaign showcased the full impact of a strategically managed partner network, with Adbloom exceeding volume targets and driving significant conversions to generate substantial revenue. These results demonstrate the effectiveness of affiliate partnerships as a high-performing channel for educational recruitment, delivering both scale and measurable business impact.
Clients + partners
The 122 onboarded partners spanned Adbloom's three core channels:
Influencers + creators
Flexible-work and teach-abroad creators gave EF's recruitment message authentic reach with audiences already considering a change in work or lifestyle.
Micro-communities
Teaching and work-from-home communities, including Teach Part-Time, contributed steady volumes of high-intent applicants across both the US and UK programs.
Mobile networks
Job-search and earning apps extended the campaign to mobile-first applicants, keeping cost-per-application efficient while the program scaled internationally.
