Case Study
Overcoming App Friction to Drive 2M+ High-Value Users
Adbloom powered massive scale for America’s #1 rewards app.
Fetch faced a retention challenge due to user confusion over receipt scanning and point tracking. Adbloom deployed a content-led affiliate strategy to pre-educate users on app mechanics, turning frustration into engagement and generating over $15 million in direct revenue.
Original source
Challenge
The challenge for Adbloom was that Fetch, despite being the nation’s leading rewards platform, faced high churn from users who struggled with specific app mechanics, such as correcting receipt errors or waiting for reward processing. Confused users often abandoned the app before becoming loyal, creating the need to shift from simple user acquisition to educating new installs so they could navigate the app successfully and earn rewards.
Solution
Adbloom implemented an education-first affiliate strategy, guiding users from download to first receipt scan. Partners shared how-to guides and tutorials, teaching proper scanning and point recovery, while influencers framed the 72-hour reward window as a security feature to manage expectations. This approach drove high-intent engagement, resulting in 779,137 installs, 649,161 registrations, 438,047 first receipt scans, and a grand total of 1,866,345 conversions.
Results
By helping users overcome technical hurdles, Adbloom transformed Fetch’s friction-heavy funnel into a high-performance growth engine, driving 800,000 new Fetch members with a 90% install-to-registration rate, activating 200+ affiliate partners, and generating $15 million in revenue.
Clients + partners
Fetch's activation problem was solved channel by channel — every partner type taught users how to earn before they installed:
Influencers + creators
Personal finance and deals creators walked their audiences through receipt scanning and point redemption in the content itself, so installs arrived already knowing how to earn.
Micro-communities
Deals and rewards communities delivered members who scan receipts as a habit — education-first posts turned the app's learning curve into a non-issue.
Mobile networks
Placements inside complementary earning apps reached proven rewards users, driving first receipt scans within hours of install.
