Adbloom x Twine
How Adbloom Launched a Fully Compliant, High-Growth Partner Program for John Hancock's Twine
Adbloom built and scaled a rigorous partner program for Twine — a savings app by John Hancock — onboarding 33 high-quality partners in under 6 months. We delivered rapid growth while navigating SEC and FTC compliance with custom-built processes and cross-functional collaboration.
Challenge
Launching in fintech means more than growth— navigating strict SEC and FTC guidelines. Twine needed a partner program that could scale fast without compromising compliance, legal, or brand safety — a rare trifecta.
Solution
Adbloom designed an airtight compliance pipeline that cut partner onboarding time from 21 days to just 3. Working alongside Twine’s Legal, Tech, and Brand teams, we launched fully approved campaigns across influencers, publishers, and affiliates — all with custom creatives, value props, and disclosures tailored to each channel.
Results
Twine went live with top-tier affiliates and quickly dominated SEO and social visibility. The partner program became a key driver of brand reach and customer acquisition, executed at fintech speed, without sacrificing trust or compliance.
Clients + partners
The program combined premium personal finance publishers such as Finder, NerdWallet, and BuzzFeed with Adbloom's three core partner channels:
Influencers + creators
Personal finance creators produced compliance-reviewed content that explained Twine's savings model in plain language, converting audiences that already trusted the messenger.
Micro-communities
Savings and budgeting communities delivered small but extremely high-intent cohorts, where a recommendation from the community owner carried more weight than any ad.
Mobile networks
Placements inside vetted finance apps reached users at the exact moment they were organizing their money, driving funded-account conversions rather than empty installs.
Case study by Adbloom Team · originally published on adbloom.com