Case Study
How Partner Marketing Accelerated Clean Energy Adoption
Adbloom scales residential energy shifting with high-intent users
Adbloom designed and executed a geo-fenced partner program for Google Nest and OhmConnect (Renew Home). We drove 42,000+ high-intent sign-ups in restricted markets, establishing the critical user density needed to validate North America’s largest Virtual Power Plant.
Original source
Challenge
Adbloom faced the challenge of marketing the complex "Virtual Power Plant" concept to average homeowners, while strictly targeting specific utility zip codes in CA, TX, and NY. Partners needed massive scale to validate the model but faced high risks of wasted spend and regulatory non-compliance.
Solution
Adbloom utilized strict geo-fencing protocols to filter traffic by zip code and collaborated with high-trust publishers to simplify the "tech" message into a "rewards" opportunity. By leveraging the $1.5M historical payout figure, we built immediate trust and drove high-intent conversions.
Results
The campaign demonstrated that residential energy shifting is commercially viable at scale. Adbloom delivered the critical mass of users needed to influence the grid, generating immediate revenue and strengthening Renew Home’s position as a market leader in clean energy.
Clients + partners
A geo-fenced program needs partners who can hit specific utility territories:
Influencers + creators
Creators in target markets made energy-saving relatable, driving sign-ups from exactly the households the Virtual Power Plant needed.
Micro-communities
Local savings and green-living communities concentrated reach inside eligible zip codes, keeping geo-compliance near perfect.
Mobile networks
Geo-targeted app inventory scaled the program to 42,000+ high-intent sign-ups in restricted markets.
