An owned community
151,000+ US shoppers who share their habits, brands, and verified home addresses because they trust the platform. Not a rented panel, not a traffic source.
For brand, insights, and growth teams · since 2019
One shopper community for the briefs your team already has.
CPG needs ratings and reviews. Research needs real buyers in-field. Apps need users who activate, and creative that looks like customers, not ads. ShopperArmy runs all of it through the same verified community of 151,000+ US shoppers.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
151K+
verified US shoppers
500+
CPG campaigns
30K+
members verified by home delivery
$2.5M+
paid out to members
Trusted by
Pick your path
What kind of team are you on?
Three paths, each with its own page written for your team. Pick yours, or scroll the full story here.
CPG / brand
You typically need
Ecommerce ratings and reviews via sampling or rebate. UGC for retail media.
Go to the CPG page → Market research You typically needSurveys, concept and pack tests, qual recruits, IHUTs and in-home product tests.
Go to the research page → Apps + digital You typically needVerified acquisition, and UGC ads. Not app-store review farming.
Go to the apps page →Why one page for three buyers
Different P&Ls. Same operating problem.
You're not shopping for "consumers." You're shopping for a reliable way to engage the right people and get a specific output back, with proof your retailer, legal team, MMP, or research stakeholder will accept.
Mission-based execution
Your brief becomes a mission only matched members see, with the steps, the reward, and the proof required spelled out.
Verification on every completion
Receipts, delivery records, MMP postbacks, attention checks. Linked in your report, ready for whoever has to sign off.
Pricing tied to the result
Per verified review, per quality-passed complete, per activation event. You define the output; you pay for that and nothing else.
Who's in the community
Heads of household, profiled by what they actually buy.
Members qualify through in-depth profiling at signup, then every mission's pre-qualifier enriches the profile. Target across 20+ consumer categories and 50+ demographic and behavioral attributes.
Moms + parents
Primary household shoppers
CPG
Snacks
Fast food
Pet owners
Wine + spirits
Nicotine
Cannabis
Ecommerce
Streaming
Smartphone
Mobile + casual games
Finance
Gig economy
Homeowners
Military vets
Influencers
+ more on request
Geography
USA onlyVerified home addresses
Age
25+Adults, heads of household
Gender
65 / 35Female / male on average
Household income
$30k–$100kCore range
🛒 CPG / brand
Ratings and reviews that defend the listing.
- For
- Brand marketers, ecommerce leads, shopper marketing, and founders shipping CPG or DTC.
- The job
- Move the rating and review count on the retailer and marketplace pages where you sell, usually by getting product into the right hands through a free sample or a rebate (the shopper buys, you make them whole).
Get a reviews + sampling plan →
or read the full CPG page →
- Receipt-verified reviews posted where you sell
- Free-sample or rebate missions, matched to your buyer profile. 30,000+ members already verified by a package at their door.
- Photo and video UGC licensed for retail media and ads
- Compliance log and linked proof on every completion
Free sample, delivered
You control who gets it. Best for launches, new SKUs, DTC, and higher-value items.
Rebated purchase
Real retail velocity plus a receipt at the banners you're stocked in. Best for defending distribution.
Honest by design: rewarded for completing the mission, never for the star rating.
Programs by category: Pet · Food · Beverage · Home · Mom + baby
📊 Market research
Fieldwork with people who actually buy.
- For
- Insights leads, MR agencies, panel and ops teams, and clinical or specialized research teams that need screened participants.
- The job
- Get completes, concept reactions, qual recruits, or in-home product tests from shoppers profiled by real purchase behavior. Fast enough for the decision cycle, clean enough to defend.
Scope a study →
or read the full research page →
- Surveys and trackers, with pulses in 48 to 72 hours
- Concept, pack, and claims tests
- Qual recruits for interviews and communities
- IHUTs and in-home use tests: product testing with diaries and follow-ups, the same operational muscle as sampling, delivered research-grade
- Clean files (CSV / SPSS), toplines, quality report, and re-contact
Purchase-backed profiling
50+ attributes, built from signup profiling and every mission's pre-qualifier, backed by receipts and mission history rather than self-report alone.
Research-grade quality
Attention checks, speeder removal, de-duplication, and a quality score that follows each member.
📱 Apps + digital
Acquisition you can pay on. Creative you can run.
- For
- Growth leads, UA managers, and founders of apps, fintech, subscriptions, and digital services.
- The job
- Get users who complete the event that matters (registration, funded account, trial start, first billing) and, when useful, customer-made UGC for ads and landing pages. App-store review volume is a weak primary lever; we don't lead with it.
Plan an acquisition campaign →
or read the full apps page →
- CPA on MMP-verified events: AppsFlyer, Adjust, Branch, Singular, Kochava, TUNE, and server-to-server
- Fraud filtering and retention-aware optimization
- Optional UGC and testimonial briefs from the same community
- Clear disclosures. No deceptive incent flows.
Paid on the event you choose
Registration, funded account, trial start, first billing, day-7 return. Nobody is paid until it fires.
UGC that looks like customers
Real members filming real use, with disclosures built in and rights cleared for your ads and pages.
Shared proof
How every program runs.
Whichever team you're on, the same three moves get you from brief to proof.
You define the output
A review, a survey complete, an IHUT, an activation event, a UGC asset. We scope the shopper profile, quotas, timing, and price per result.
🎯 Priced per verified result, agreed up front
We turn it into a mission
Only matched members see it. They complete the steps, submit proof, and are rewarded after verification, never for a rating or an opinion.
🛡️ Matched members only, reward after verification
You get proof
Receipts, delivery records, MMP postbacks, attention checks, and a live tracker as completions land. The report is built for whoever has to approve it.
🧾 Linked proof on every completion
Stakeholder-ready
Built for the people who have to approve this.
Legal and compliance
FTC disclosures on every post and asset. Retailer, marketplace, and platform rules respected by design.
Retail and ecommerce
Receipt-linked reviews with verified-purchase status where supported. No paid-for-rating model, ever.
Growth and MMP
Event-level verification through your MMP or postback, device and identity checks, duplicate and emulator blocking.
Research
Attention checks, de-duplication, purchase-backed profiling, explicit consent, and practices aligned with MR standards.
Under the hood
Bot protection
Industry-leading anti-bot technology with real-time threat detection on every mission.
One user, one link
Every mission link is cryptographically unique. No sharing, no replay, no farmed completions.
Human verification
Biometric identity confirmation stops duplicate and fraudulent accounts before they join.
Verified by mail
30,000+ members confirmed by real product shipments to their homes.
Need more scale?
Beyond the panel: the PartnerArmy network.
When a brief needs reach the community alone can't supply, or a segment we don't hold, ShopperArmy taps Adbloom's affiliate partner network. Same verification, same pay-per-result pricing.
50M+consumers reached
600leading affiliates
Media properties
BuzzFeed, Ziff Davis, NerdWallet
Mobile apps
Propel, Varo Bank, TextNow
Influencers
The Freebie Guy, The Deal Guy, Hip2Save
Proof first
Outcomes from teams like yours.
Delivered by Adbloom, the team that owns and operates ShopperArmy.
Apps
$15Maffiliate-driven revenue
Fetch's channel was rebuilt around education and trust, so users arrived already knowing how to earn. 2M+ high-value users followed.
Read the Fetch story →
Apps / fintech
$4.4Mattributable revenue · 14,629 funded depositors
Optimized for funded accounts instead of vanity installs, through high-trust personal finance creators.
Read the Acorns story →
Research
155K+active panelists
Panel growth for Toluna Influencers in the US, through strict double-opt-in requirements without sacrificing quality.
Read the Toluna story →FAQ
Short answers for busy teams.
Is this consumer-facing marketing?
No. This page is for teams buying ShopperArmy. The community of shoppers is how we deliver your brief. Shoppers have their own home at shopperarmy.com.
Can one program serve more than one output?
Yes. Sample plus review plus survey. IHUT plus UGC. Install plus testimonial creative. Same members, one mission plan, one report.
Free sample or rebate for reviews?
Rebate for retail velocity and a receipt at the banners where you're stocked. Free sample for launches, DTC, and tight control over who receives the product. Many brands run both.
Do you lead with app-store reviews?
No. We lead with verified acquisition events and UGC for ads. App-store review volume is a weak primary lever, and farming it isn't something we do.
Clinical or sensitive studies?
Share the protocol and compliance constraints. We recruit and field inside them, with explicit consent and screening built into the mission.
Who is behind ShopperArmy?
ShopperArmy is owned and operated by Adbloom, a performance marketing company that has run partner and community programs for CPG, fintech, and consumer brands since 2016. One team handles the community, the missions, verification, and reporting.
Tell us which buyer you are. We'll send a plan.
CPG reviews, a research fielding plan, or an app acquisition test: same team, same community, mission plan and pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →