Matched to the stage
Members are profiled by baby's age and size and by due date, so a diaper size, a food stage, or a pump reaches parents who need it now.
CPG · Mom + baby
Reviews from parents at exactly the right stage.
New parents read every review, and the right stage matters more than anything: a size 3 diaper, a stage 2 puree, a pump for a mom returning to work. ShopperArmy moms and parents are profiled by baby's age, stage, and due date, so your product reaches the household that needs it this month, and their honest review lands where parents shop.
- Verified-purchase reviews
- Matched, address-verified households
- Never paid for a rating
151K+
verified US shoppers
500+
CPG campaigns
30K+
verified home addresses
20+
profiled consumer categories
Trusted by
What we sample in mom + baby
Built for the way mom + baby products get bought.
🧷 Diapers + wipes
🥄 Baby food + snacks
🍼 Formula + feeding
🤱 Breast pumps + nursing
🛁 Baby bath + skin care
🧸 Gear + nursery
🤰 Maternity + postpartum
Why this category is different
Stage is everything.
Reach moms before the baby
Expecting moms can be targeted by due date for pumps, registries, and newborn essentials, then followed up after birth.
Parents trust parents
Detailed, honest reviews and real photos from other parents are what move this category, on Amazon, Target, and Walmart.
Two routes, one kind of proof
Rebated purchase or free sample.
Either way the shopper is matched to your buyer, the product is verified in their hands, and the review carries proof you can link to.
Rebated purchase
The member buys at the retailer or marketplace you choose, uploads the receipt or order, uses it, and is reimbursed once an honest review is verified.
Best for diapers, wipes, and baby food on Amazon, Target, and Walmart where subscription and repeat purchase matter, and for higher-value items like breast pumps.
Free sample, delivered
We ship to profiled members at verified home addresses. They use it for the trial period you set, then rate and review where you need it.
Best for launches, new sizes and stages, pouches and snacks, bath and skin care, and tightly profiled trials for expecting moms.
Where reviews land
📦 Amazon (including FBA)
🎯 Target.com
🛍️ Walmart.com
🏬 Kroger + grocery
💊 Walgreens + CVS
🌐 Your DTC site
Who you can target
Expecting moms by due date
Moms + parents
Baby's age + size
First-time parents
Breastfeeding + pumping
Feeding stage
Household income
The full cycle, handled
From targeting to post-trial measurement.
One team runs every step, so nothing falls between a sampling vendor, a review vendor, and a research vendor.
- 01TargetProfile match on category, household, retailer, region
- 02QualifyMission pre-qualifier questions you set
- 03DeliverShip a sample or fund a rebated purchase
- 04VerifyReceipt, order, or delivery record checked
- 05ReviewHonest rating, review, and photos where you sell
- 06MeasurePost-trial purchase intent, sentiment, coverage
What members see
Your mom + baby program as a mission in the ShopperArmy app.
Try overnight diapers, size 4
Order a pack on Amazon, upload your order, use them for a week of nights, then share your honest review.
🧾 Purchase reimbursed + reward on verified review
Stage 2 puree taste test
We ship a variety pack to parents of 6 to 9 month olds. Tell us what your little one finished, then review on Target.com.
🎁 Free product + reward on verified review
Pumping moms: try our wearable pump
For moms currently pumping. Use it for two weeks as directed, then review where you'd recommend it to a friend.
🎁 Free product + reward on verified review
Not strangers from an ad
Members we already know.
Typical sample-request programs
- Anyone who clicks an ad can ask for a free sample
- Fraud and waste are filtered after the request comes in
- Free samples only, so reviews rarely carry a verified purchase
- Marketplaces like Amazon and Walmart.com are an afterthought
ShopperArmy
- Members were profiled and address-verified before your mission existed
- Only matched members ever see it, so no samples go to the wrong household
- Free sample or rebated purchase, with a receipt behind every rebated review
- Built for Amazon, Walmart.com, Target.com, and retailer pages from day one
Compliance
Honest reviews, handled properly for mom + baby.
Never paid for a rating
Same reward for one star or five. Honest parent feedback you can act on.
Age-appropriate only
Members are only asked to use products as labeled for their baby's age and stage.
Allergy-aware screening
Food and feeding missions can screen for known allergies before anything ships.
No medical claims
Pump and health-adjacent reviews describe the member's experience. We never script medical or health claims.
FAQ
Questions mom + baby brands ask first.
How do you target the right stage?
Members share due dates and their children's ages and sizes, and each mission can add pre-qualifiers like current diaper brand, feeding method, or pumping frequency.
Can you run programs for breast pumps?
Yes, as tightly profiled free-sample trials or rebated purchases for moms who are currently pumping or expecting. Reviews describe their own experience, with disclosures, and never make medical claims.
Which retailers can reviews land on?
Amazon, Target.com, Walmart.com, grocery and drugstore retailer pages, and your own site, depending on where you're sold.
How is pricing structured?
Per verified review, with product cost, rebates, and fulfillment itemized. You only pay for reviews that pass verification and compliance checks.
Get a mom + baby reviews plan →
Selling in another category? See all CPG programs →
Other categories
ShopperArmy across CPG.
Tell us about your mom + baby product. We'll send a plan.
Product, where it's sold, and the volume you need: mission plan, timeline, and per-review pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →