Profiled before they ever see a study
Ten questions at signup, then every mission's pre-qualifier enriches the profile. Lifestyle, category purchases, retailers, household, and demographics.
For insights leads, MR agencies + panel teams
Authentic answers from consumers who are already profiled.
Every ShopperArmy member qualified through in-depth profiling, has a confirmed home address, and has opted in to receive products, try them, and give honest feedback. 30,000+ have already been verified by a package at their door. That is the panel you field into: surveys, concept and pack tests, in-home use tests, and qual recruits, fast enough for the decision cycle and clean enough to defend.
- Profiled across 50+ attributes
- Confirmed addresses for IHUTs
- Pulses in 48–72 hours
151K+
profiled US consumers
30K+
verified by home delivery
50+
targeting attributes
48–72h
typical pulse turnaround
Trusted by research teams at
Why this panel is different
Consumers who expressly signed up to try, test, and tell you the truth.
Confirmed home addresses
Physical addresses validated by ID checks and real product deliveries. IHUT kits reach the right person, and you know it.
Behavior, not just claims
Category and retailer targeting backed by receipts and mission history, so your sample reflects what people actually buy.
Willing participants
Members join to try products and share honest feedback. Engaged respondents, better open-ends, lower drop-off.
Research services
Every methodology, one community.
Field quant, ship product, and recruit qual from the same profiled members, then go back to them for follow-ups.
Fast, clean quant at scale.
From a 5-minute pulse to a quarterly tracker, fielded to the exact shopper profile you need.
- Quick pulses with 48 to 72 hour turnaround
- Brand + category trackers: recurring waves, consistent quotas
- Shopper journey studies: path to purchase, retailer choice, switching
- Your platform or ours: send to your survey link or let us program it
Product testing, research-grade.
The same operational muscle as sampling, delivered as research: kits shipped to verified addresses, diaries, and follow-up surveys.
- Concept, pack + claims tests: monadic or sequential, with diagnostics
- IHUTs: multi-day trials, diaries, day-7 follow-ups
- Price + promo tests: willingness to pay, deal sensitivity
- Post-use ratings: the same people can review where you sell
Feed your own programs.
Screened, verified US consumers for interviews, communities, and your proprietary panel, with rewards and screening handled.
- Qual recruits: interviews, focus groups, online communities
- Panel recruitment: profiled joiners for your own panel
- Hard-to-reach segments: category buyers, niche households, PartnerArmy reach
- Re-contact: return to the same respondents for follow-up phases
Who you can reach
20+ consumer categories, 50+ attributes.
Additional topics and demographics supported. Just ask.
Moms + parents
Primary household shoppers
CPG
Snacks
Fast food
Pet owners
Wine + spirits
Nicotine
Cannabis
Ecommerce
Streaming
Smartphone
Mobile + casual games
Finance
Gig economy
Homeowners
Military vets
Influencers
+ more on request
Geography
USA onlyVerified home addresses
Age
25+Adults, heads of household
Gender
65 / 35Female / male on average
Household income
$30k–$100kCore range
How it works
From brief to research-ready data.
Brief + sample design
Share the objective, audience, and timing. We design the sample, quotas, and screener on verified purchase profiles, or send screened members straight to your survey link.
🎯 Quotas built on verified profiles
Field as a mission
The study goes live in the ShopperArmy app. Members are screened, quotas fill, and attention checks, speeder removal, and de-duplication run in real time. IHUT kits ship to confirmed addresses.
⚡ Most short surveys complete in 48 to 72 hours
Clean, verified delivery
A cleaned data file with low-quality responses removed, toplines, crosstabs, and coded open-ends. Every complete ties to a verified member you can re-contact.
📄 CSV / SPSS, toplines, crosstabs, quality report
What you get
📄 Clean data file (CSV / SPSS)
📊 Toplines + crosstabs
💬 Coded open-ends
🎯 Quotas hit by segment
✅ Respondent quality report
🔁 Re-contact for follow-ups
Data quality
Built for research you can defend.
Bot protection
Industry-leading anti-bot technology with real-time threat detection on every mission.
One user, one link
Every survey link is cryptographically unique. No sharing, no replay, no farmed completes.
Human verification
Biometric identity confirmation stops duplicate and fraudulent accounts before they join.
Privacy-first
Explicit consent for every study, no personal data shared without permission, practices aligned with MR standards.
FAQ
Questions research teams ask first.
What makes these respondents more authentic than a rented panel?
They joined to try products and give honest feedback, they were profiled before they ever saw a study, and their addresses and identities are verified. Much of the targeting is backed by receipts and mission history rather than self-report. You get engaged people who match the profile, not survey-takers chasing incentives.
What sample sizes and incidence can you reach?
Most general-population US studies run in the hundreds to low thousands of completes. For low-incidence targets, purchase-verified profiles let us screen efficiently instead of burning budget on terminations. When a brief needs more reach, the PartnerArmy network extends it.
How do in-home use tests work?
We recruit to your profile, ship kits to confirmed home addresses, run diaries and reminders in the app, and field the follow-up survey. 30,000+ members have already received packages, so delivery is proven. The same participants can rate and review where you sell if you want that too.
How fast can a study field?
Short surveys typically complete within 48 to 72 hours. Concept tests and trackers usually field within a week. IHUTs depend on shipping and usage time, generally two to three weeks end to end.
Can we use our own survey platform?
Yes. We send screened, verified members to your link and reconcile completes, or program and host the questionnaire and deliver the data file.
Clinical or sensitive studies?
Share the protocol and compliance constraints. We recruit and field inside them, with explicit consent and screening built into the mission.
How is pricing structured?
Per completed, quality-passed response, scaled by length and incidence. IHUTs and recruits are quoted per participant with product and fulfillment itemized.
Scope a study →
Prefer proof first? See research + panel outcomes →
Tell us what you need to learn. We'll send a fielding plan.
Objective, audience, and timing: sample plan, timeline, and per-complete pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →