Match the pet, not just the person
A senior-cat litter or a large-breed puppy food needs owners with that exact pet. We target by species, size, age, and dietary need.
CPG · Pet
Reviews from pet parents whose pets actually tried it.
Pet owners buy on trust, and they read the reviews on Chewy, Amazon, and Petco before they switch. ShopperArmy gets your food, treats, litter, or care product to members profiled by pet type, size, age, and diet, then turns their honest experience into verified reviews where pet parents shop.
- Verified-purchase reviews
- Matched, address-verified households
- Never paid for a rating
151K+
verified US shoppers
500+
CPG campaigns
30K+
verified home addresses
20+
profiled consumer categories
Trusted by
What we sample in pet
Built for the way pet products get bought.
🥣 Dry + wet food
🦴 Treats + chews
🐈 Cat litter
💊 Supplements
🪲 Flea + tick
🛁 Grooming
🧸 Toys + accessories
🐠 Small animal + aquatic
Why this category is different
The reviewer is the owner. The user is the pet.
Food trials take time
Owners transition food over a week or more. Missions build in a realistic trial period before the review, so ratings reflect real results.
Pet photos sell
Pet parents trust photos of other pets. Most missions ask for one, with disclosures built in, licensed for your listings and ads.
Two routes, one kind of proof
Rebated purchase or free sample.
Either way the shopper is matched to your buyer, the product is verified in their hands, and the review carries proof you can link to.
Rebated purchase
The member buys at the retailer or marketplace you choose, uploads the receipt or order, uses it, and is reimbursed once an honest review is verified.
Best for food and treats on Chewy, Amazon, and Petco where subscription and repeat purchase matter, and for proving velocity to pet retail buyers.
Free sample, delivered
We ship to profiled members at verified home addresses. They use it for the trial period you set, then rate and review where you need it.
Best for launches, new formulas and flavors, supplements, and higher-value items where you want to control exactly which pets try it.
Where reviews land
🛒 Chewy
📦 Amazon (including FBA)
🏬 Petco.com + PetSmart.com
🛍️ Walmart.com + Target.com
🚜 Tractor Supply
🌐 Your DTC site
Who you can target
Dog owners
Cat owners
Multi-pet households
Pet size + age
Special diets + sensitivities
Where they buy pet supplies
Autoship subscribers
The full cycle, handled
From targeting to post-trial measurement.
One team runs every step, so nothing falls between a sampling vendor, a review vendor, and a research vendor.
- 01TargetProfile match on category, household, retailer, region
- 02QualifyMission pre-qualifier questions you set
- 03DeliverShip a sample or fund a rebated purchase
- 04VerifyReceipt, order, or delivery record checked
- 05ReviewHonest rating, review, and photos where you sell
- 06MeasurePost-trial purchase intent, sentiment, coverage
What members see
Your pet program as a mission in the ShopperArmy app.
Try our new grain-free kibble
Order a bag on Chewy, upload your order, transition your dog over 10 days, then post an honest review with a photo.
🧾 Purchase reimbursed + reward on verified review
Litter trial for multi-cat homes
We ship a full bag to households with two or more cats. Use it for two weeks, then review on Amazon.
🎁 Free product + reward on verified review
Treat flavor test
Your dog tries three treat flavors at home. Tell us which they finished first and what you'd buy.
💵 Cash reward on completion
Not strangers from an ad
Members we already know.
Typical sample-request programs
- Anyone who clicks an ad can ask for a free sample
- Fraud and waste are filtered after the request comes in
- Free samples only, so reviews rarely carry a verified purchase
- Marketplaces like Amazon and Walmart.com are an afterthought
ShopperArmy
- Members were profiled and address-verified before your mission existed
- Only matched members ever see it, so no samples go to the wrong household
- Free sample or rebated purchase, with a receipt behind every rebated review
- Built for Amazon, Walmart.com, Target.com, and retailer pages from day one
Compliance
Honest reviews, handled properly for pet.
Never paid for a rating
Same reward for one star or five, whether the pet loved it or walked away.
Disclosures built in
Every review and photo carries the incentivized-review disclosure the retailer expects.
Label-safe missions
Members are only asked to use products as labeled for their pet's species, size, and age.
Retailer policies respected
Programs follow each retailer's and marketplace's review rules, so listings stay in good standing.
FAQ
Questions pet brands ask first.
Can you drive reviews on Chewy?
Yes, through rebated purchases on Chewy and other pet retailers, built around each retailer's review policies. Tell us where you're listed and we'll map the program to it.
How do you make sure the right pets try it?
Members are profiled by species, pet size, age, and dietary needs, and each mission can add pre-qualifier questions like current food brand or known sensitivities.
What about food transitions and palatability?
Missions include a realistic trial period before the review, and an optional post-trial survey captures palatability, stool quality, and repeat-purchase intent from the same owners.
How is pricing structured?
Per verified review, with product cost, rebates, and fulfillment itemized. You only pay for reviews that pass verification and compliance checks.
Get a pet reviews plan →
Selling in another category? See all CPG programs →
Other categories
ShopperArmy across CPG.
Tell us about your pet product. We'll send a plan.
Product, where it's sold, and the volume you need: mission plan, timeline, and per-review pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →