Diet matters
Gluten-free, keto, plant-based, high-protein, allergy-aware: members are profiled on diet so the right households taste it.
CPG · Food
Taste-tested by the households you need on the shelf.
New food items live or die on trial and early ratings. ShopperArmy gets your snack, pantry, or frozen product to members profiled by diet, household, and where they shop for groceries, then turns their honest verdict into verified reviews on the retailer pages that decide velocity.
- Verified-purchase reviews
- Matched, address-verified households
- Never paid for a rating
151K+
verified US shoppers
500+
CPG campaigns
30K+
verified home addresses
20+
profiled consumer categories
Trusted by
What we sample in food
Built for the way food products get bought.
🍿 Snacks + bars
🥫 Pantry staples
🧊 Frozen
🥣 Breakfast + cereal
🧂 Sauces + condiments
🌱 Plant-based + better-for-you
🍫 Confectionery
🧀 Dairy + refrigerated
Why this category is different
Trial is the whole game.
Velocity at the banner
Rebated purchases create real sell-through at the grocers where you're stocked, with a receipt behind every review.
Repeat is the real metric
A post-trial survey from the same households tells you who would buy again, and why not.
Two routes, one kind of proof
Rebated purchase or free sample.
Either way the shopper is matched to your buyer, the product is verified in their hands, and the review carries proof you can link to.
Rebated purchase
The member buys at the retailer or marketplace you choose, uploads the receipt or order, uses it, and is reimbursed once an honest review is verified.
Best for new items at Walmart, Kroger, Target, and regional grocers, where reviews and real sell-through both matter for the next line review.
Free sample, delivered
We ship to profiled members at verified home addresses. They use it for the trial period you set, then rate and review where you need it.
Best for pre-distribution launches, DTC and ecommerce-first brands, new flavors, and refrigerated or frozen items with a shipping plan.
Where reviews land
🛍️ Walmart.com
🎯 Target.com
🏬 Kroger + Albertsons banners
🥕 Instacart
📦 Amazon (including FBA)
🌐 Your DTC site
Who you can target
Primary household shoppers
Moms + parents
Diet + allergy needs
Snack + category buyers
Preferred grocer
Region + DMA
Household size
The full cycle, handled
From targeting to post-trial measurement.
One team runs every step, so nothing falls between a sampling vendor, a review vendor, and a research vendor.
- 01TargetProfile match on category, household, retailer, region
- 02QualifyMission pre-qualifier questions you set
- 03DeliverShip a sample or fund a rebated purchase
- 04VerifyReceipt, order, or delivery record checked
- 05ReviewHonest rating, review, and photos where you sell
- 06MeasurePost-trial purchase intent, sentiment, coverage
What members see
Your food program as a mission in the ShopperArmy app.
Try the new protein snack at Kroger
Pick it up at Kroger, upload your receipt, try it this week, then share your honest review on Kroger's product page.
🧾 Purchase reimbursed + reward on verified review
Taste-test two new flavors
We ship both flavors to snack buyers. Try them, then review each on Walmart.com with a photo.
🎁 Free product + reward on verified review
Would you buy it again?
You tried it last week. Tell us about taste, price, pack, and whether it goes on your next list.
💵 Cash reward on completion
Not strangers from an ad
Members we already know.
Typical sample-request programs
- Anyone who clicks an ad can ask for a free sample
- Fraud and waste are filtered after the request comes in
- Free samples only, so reviews rarely carry a verified purchase
- Marketplaces like Amazon and Walmart.com are an afterthought
ShopperArmy
- Members were profiled and address-verified before your mission existed
- Only matched members ever see it, so no samples go to the wrong household
- Free sample or rebated purchase, with a receipt behind every rebated review
- Built for Amazon, Walmart.com, Target.com, and retailer pages from day one
Compliance
Honest reviews, handled properly for food.
Never paid for a rating
Same reward for one star or five. Honest taste feedback you can act on.
Allergy-aware screening
Missions can screen out members with relevant allergies before any product ships.
Disclosures built in
Every review carries the incentivized-review disclosure the retailer expects.
Retailer policies respected
Programs follow each retailer's review rules, so your item stays in good standing.
FAQ
Questions food brands ask first.
Which grocery retailers can reviews land on?
Wherever your item is sold and reviews are collected, including Walmart.com, Target.com, Kroger and its banners, Instacart, Amazon, and your own site. Tell us your distribution and we'll map the program to it.
Can you ship refrigerated or frozen products?
Frozen and refrigerated items usually run as in-store rebates, so the member buys it cold at the store. Shelf-stable items can ship as free samples.
Can we find out who would buy again?
Yes. A short post-trial survey to the same members captures taste, price perception, and repeat-purchase intent, alongside the reviews.
How is pricing structured?
Per verified review, with product cost, rebates, and fulfillment itemized. You only pay for reviews that pass verification and compliance checks.
Get a food reviews plan →
Selling in another category? See all CPG programs →
Other categories
ShopperArmy across CPG.
Tell us about your food product. We'll send a plan.
Product, where it's sold, and the volume you need: mission plan, timeline, and per-review pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →