The right project
Paint and stain reviews come from members with a room or deck to finish. Pest reviews come from households with the problem your product solves.
CPG · Home
Reviews from homeowners who used it on the real job.
Home products get reviewed on results: did the paint cover, did the bait work, did the floor come up clean. ShopperArmy gets your product to homeowners and renters with the right project or problem, then turns their honest before-and-after into verified reviews on Home Depot, Lowe's, Amazon, and Walmart.com.
- Verified-purchase reviews
- Matched, address-verified households
- Never paid for a rating
151K+
verified US shoppers
500+
CPG campaigns
30K+
verified home addresses
20+
profiled consumer categories
Trusted by
What we sample in home
Built for the way home products get bought.
🎨 Paint + stain
🐜 Insect bait + pest control
🧽 Floor + mop solutions
🧼 Surface + multi-purpose cleaners
🧺 Laundry
🕯️ Air care
🧰 Hardware + DIY
Why this category is different
Reviews here are about results.
Before and after
Missions ask for before-and-after photos, which make home reviews far more convincing, with disclosures built in.
Home improvement retail
Rebated purchases at Home Depot, Lowe's, and other home retailers create verified reviews where DIY shoppers actually decide.
Two routes, one kind of proof
Rebated purchase or free sample.
Either way the shopper is matched to your buyer, the product is verified in their hands, and the review carries proof you can link to.
Rebated purchase
The member buys at the retailer or marketplace you choose, uploads the receipt or order, uses it, and is reimbursed once an honest review is verified.
Best for paint, stain, and pest control sold at Home Depot, Lowe's, Walmart, and Amazon, and for anything that shouldn't be shipped to members.
Free sample, delivered
We ship to profiled members at verified home addresses. They use it for the trial period you set, then rate and review where you need it.
Best for cleaning and floor-care launches, concentrates and refills, sample-size paint or peel-and-stick swatches, and DTC home brands.
Where reviews land
🧰 Home Depot
🔵 Lowe's
📦 Amazon (including FBA)
🛍️ Walmart.com
🎯 Target.com
🔨 Ace + Menards
🌐 Your DTC site
Who you can target
Homeowners
Renters
Pet owners
Households with kids
Floor type + home size
Upcoming DIY projects
Region + climate
The full cycle, handled
From targeting to post-trial measurement.
One team runs every step, so nothing falls between a sampling vendor, a review vendor, and a research vendor.
- 01TargetProfile match on category, household, retailer, region
- 02QualifyMission pre-qualifier questions you set
- 03DeliverShip a sample or fund a rebated purchase
- 04VerifyReceipt, order, or delivery record checked
- 05ReviewHonest rating, review, and photos where you sell
- 06MeasurePost-trial purchase intent, sentiment, coverage
What members see
Your home program as a mission in the ShopperArmy app.
Paint your accent wall
Buy a gallon at Home Depot or Lowe's, upload your receipt, paint the room, then post an honest review with before-and-after photos.
🧾 Purchase reimbursed + reward on verified review
Ant bait, real results
Households seeing ants this month buy the bait stations, follow the label, and review the results after two weeks.
🧾 Purchase reimbursed + reward on verified review
Floor cleaner trial
We ship the concentrate to hard-floor households. Use it for two weeks, then review on Amazon with a photo.
🎁 Free product + reward on verified review
Not strangers from an ad
Members we already know.
Typical sample-request programs
- Anyone who clicks an ad can ask for a free sample
- Fraud and waste are filtered after the request comes in
- Free samples only, so reviews rarely carry a verified purchase
- Marketplaces like Amazon and Walmart.com are an afterthought
ShopperArmy
- Members were profiled and address-verified before your mission existed
- Only matched members ever see it, so no samples go to the wrong household
- Free sample or rebated purchase, with a receipt behind every rebated review
- Built for Amazon, Walmart.com, Target.com, and retailer pages from day one
Compliance
Honest reviews, handled properly for home.
Never paid for a rating
Same reward for one star or five. Honest results you can act on.
Label-first missions
Members are always asked to follow the product label. We never script efficacy or safety claims.
Household screening
Missions can target or exclude households with kids or pets when your label calls for it.
Shipping rules respected
Anything restricted for shipping runs as an in-store rebate instead of a mailed sample.
FAQ
Questions home brands ask first.
Can you run programs for insect bait and pest control?
Yes, usually as in-store or online rebated purchases, targeted to households with the problem your product solves. Members follow the label, and reviews describe their own experience. We never script efficacy claims.
How do paint programs work?
Members with an upcoming project buy at the retailer you choose and review after the job, with before-and-after photos. Sample-size paint or peel-and-stick swatches can also ship for color and coverage reviews.
Which retailers can reviews land on?
Home Depot, Lowe's, Amazon, Walmart.com, Target.com, Ace, Menards, and your own site, depending on where you're sold.
How is pricing structured?
Per verified review, with product cost, rebates, and fulfillment itemized. You only pay for reviews that pass verification and compliance checks.
Get a home reviews plan →
Selling in another category? See all CPG programs →
Other categories
ShopperArmy across CPG.
Tell us about your home product. We'll send a plan.
Product, where it's sold, and the volume you need: mission plan, timeline, and per-review pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →