For growth leads, UA managers + app founders

Consumers who discover, install, create, and stay.

ShopperArmy members love trying new apps and services. They install and complete the event that matters, film themselves using your product, tell you what's confusing before your next release, and become customers. 151,000+ verified US shoppers, paid only when the action you define is confirmed.

  • MMP-verified events
  • UGC from real users
  • Fraud-filtered, retention-aware
151K+
verified US consumers
50M+
reach with PartnerArmy
6
MMPs integrated + S2S
D7
retention tracked by segment

Four things our members do for apps

Not just installs.

Discover + install

Members opt in to find new apps, fintech, and subscriptions. Yours shows up as a mission for the segment that matches, on the OS and geos you choose.

Create UGC

Real users film real use: unboxing the app, first action, honest reaction. Disclosures built in, rights cleared for ads and landing pages.

Give feedback

Beta cohorts, onboarding walkthrough studies, and post-install surveys from people who just went through your funnel.

Become customers

Paid on registration, funded account, trial start, or first billing. Retention watched by segment so cohorts improve instead of decay.

Growth programs

Acquisition you can pay on. Creative you can run. Feedback you can ship.

Define the event you care about, verify it through your MMP or postback, and only then pay the member. Only then do you pay us.

Verified acquisition

Installs that turn into active users.

iOS and Android campaigns paid on the event you choose: registration, first session, first purchase, funded account, or a day-7 return.

  • Cost per action: install plus the activation event, never the download alone
  • MMP integration: AppsFlyer, Adjust, Branch, Singular, Kochava, TUNE + S2S
  • Geo, OS + device targeting to match your rollout
  • Fraud filtering: device and identity checks, duplicate and emulator blocking
UGC + testimonials

Creative that looks like customers, not ads.

Members who actually use your app film vertical-first clips and write testimonials you can run in paid social, app store pages, and landing pages.

  • Briefed missions: hook, first action, honest reaction, in their words
  • Vertical-first video + stills delivered ready to cut
  • Disclosures built in and rights cleared for your channels
  • Same community: pair with an acquisition wave for authentic proof
Feedback + beta

Fix the funnel before you scale it.

Recruit matched members to a beta or a walkthrough study, then survey them on onboarding, pricing, and what they'd tell a friend.

  • Beta cohorts: recruited to profile, tracked through the funnel
  • Onboarding studies: where people stall and why
  • Post-install surveys: feature, pricing, and churn questions
  • Subscription + trial feedback from people who kept or cancelled

How it works

From event definition to scaled acquisition.

STEP 01

Define the event

Tell us the app or subscription, the event that means a real user, target geos and devices, and a test budget. We set the payout, the MMP or postback tracking, and any UGC or feedback brief.

🎯 You define what counts as a real user
STEP 02

Missions go live

Matched members install or sign up and complete the action. Rewards release only after your tracking confirms the event. UGC and feedback missions run to the same cohort.

πŸ”— Verified through your MMP or postback
STEP 03

Measure, optimize, scale

Verified events, retention cohorts, and quality by segment in a live tracker. We cut what churns, scale what sticks, and deliver assets and survey data alongside the weekly report.

πŸ“ˆ Optimized to retention, not the click

What you get

πŸ“± Verified installs + events πŸ”— MMP-attributed postbacks πŸ“ˆ Retention + quality cohorts 🎬 Licensed UGC clips + testimonials πŸ’¬ Feedback survey data πŸ›‘οΈ Fraud + duplicate report

Quality

Rewarded discovery, done properly.

Real people on real devices

Identity and device verification, one account per member, emulator and duplicate blocking. No incent fraud farms.

Paid on the event you choose

Registration, funded account, trial start, first billing, day-7 return. Nobody is paid until it fires.

Optimized past the click

Retention tracked by segment. Segments that churn are paused or re-priced; segments that stick are scaled.

Transparent and compliant

Clear disclosures, eligibility rules, and cancel paths. No deceptive incentives, and no app-store review farming.

What members see

Your offer as a mission in the ShopperArmy app.

App mission

Try a cashback app

Download, create an account, and complete your first receipt scan. Keep it if you love it. Most members do.

⚑ Reward after verified first action

UGC mission

Show us your first week

Film a 30-second vertical clip: opening the app, your first action, and what you honestly think. Disclosures added for you.

🎬 Reward per approved clip

Feedback mission

10-minute onboarding survey

You installed last week. Tell us where you got stuck, what you'd pay, and whether you'd recommend it.

πŸ’΅ Cash reward on completion

FAQ

Questions growth teams ask first.

Is this incentivized traffic? How is it different?

Yes, members are rewarded for trying your product; that is what makes them show up. The difference is where the reward sits: on a deep, verified event you define, not on the install. With fraud filtering and retention-based optimization, cohorts look far more like organic than classic incent traffic.

Do you drive app-store reviews?

No. App-store review volume is a weak lever and farming it isn't something we do. We lead with verified acquisition events, UGC for ads, and feedback you can act on.

What does the UGC look like, and can we run it in ads?

Vertical-first clips and stills from real users, shot on their phones, following your brief: hook, first action, honest reaction. Disclosures are built in and rights are cleared for paid social, app store pages, and landing pages.

Which MMPs and tracking setups do you support?

AppsFlyer, Adjust, Branch, Singular, Kochava, TUNE, and server-to-server postbacks. If you can fire a postback on the event, we can pay on it.

Can you target specific geos, platforms, or audiences?

Yes. State or DMA, iOS or Android, device type, and profile attributes like household, category usage, and past app adoption. Need more reach than the community holds? The PartnerArmy network extends to 50M+ consumers.

How is pricing structured?

Cost per verified event, agreed up front, with a test budget to calibrate payouts before scaling. UGC and feedback missions are quoted per approved asset or per complete.

Tell us the event that matters. We'll send a test plan.

App or subscription, the event, and your geos: payout model, timeline, and test plan back within two business days.

  • Receipt- and event-verified
  • FTC-compliant by design
  • Pay only for verified results

Prefer proof first? Browse case studies β†’

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