CPG startup founder
You've got distribution or an FBA listing, but a new item with 12 reviews doesn't convert. You need volume and a solid rating before the next buyer meeting or ad spend.
For CPG founders, brand + ecommerce leads
Ratings and reviews that move the listing.
You already know the game: to move ratings and review counts on Amazon, Walmart.com, and the rest, you have to get product into real shoppers' hands, by free sample or by rebate. ShopperArmy runs that for you with 151,000+ verified US shoppers, receipt- or order-verified, posted where you sell, and never paid for a star rating.
- Verified-purchase reviews
- Amazon, Walmart.com, Target.com + DTC
- FTC-compliant, never paid for a rating
151K+
verified US shoppers
500+
CPG campaigns
30K+
verified home addresses
4.6★
typical wave average
Trusted by
Sound familiar?
Built for the people who live in Seller Central and retailer portals.
Brand or ecommerce lead
Ratings drive rank, conversion, and retail media efficiency. You're defending a listing, launching a flavor, or fixing a rating that slipped, and you need it done compliantly.
Team at a major CPG
You run sampling and rebate programs already. You want a partner with a verified community, linked proof for legal and retail, and reporting that fits your review platform.
What we run
Two ways to get product into the right hands. One kind of proof.
Both routes start with a shopper who matches your buyer and end with a review that carries a receipt, order, or delivery record you can link to.
Rebated purchase
The shopper buys your product at full price on Amazon, Walmart.com, Target.com, or in store, uploads the receipt or order, uses it, and is reimbursed once an honest review is verified.
- Real sales velocity on the listing or at the banner where you are stocked
- Verified-purchase status where the marketplace or retailer supports it
- Receipt or order on every review, checked for item, retailer, and date
Best for FBA listings, defending distribution, and proving sell-through to buyers.
Free sample, delivered
We ship your product to profiled shoppers with verified home addresses. They try it, then rate and review where you need the review to live.
- You control who gets it: category buyers, households, regions
- Delivery record on every unit, tied to the member who received it
- Fulfillment and reminders handled, full-size or sample packs
Best for launches, new SKUs and flavors, DTC, and higher-value items.
Where reviews land
🛒 Amazon (including FBA listings)
🏬 Walmart.com + Target.com
🛍️ Kroger, Instacart + grocery
🌐 Your DTC site
🔗 The review platform your retailer uses
📸 Licensed UGC for retail media
Add-ons
Photo + video UGC
Shelfies, unboxings, and usage clips from the same shoppers, disclosures built in, licensed for Amazon A+, retail media, and social.
Post-use survey
Ask the reviewers why. Pack, flavor, price, and repeat-purchase intent from people who have actually used it.
Retail + region targeting
Match your distribution footprint: the banners you're stocked in, the DMAs you're launching in.
How it works
From brief to verified reviews in three to four weeks.
Brief the listing
Tell us the product, the listings or retailers, the review volume, and who your buyer is. We scope the shopper profile, the route (rebate, sample, or both), and price per verified review.
🎯 Priced per verified review, agreed up front
It becomes a mission
Only matched members see it. They buy or receive the product, use it, and post an honest rating, review, and photos on the listing, with the required disclosure. Reward releases after verification.
🛡️ Rewarded for participating, never for the rating
You watch it land
Live tracker as reviews post. Every one links to a receipt, order, or delivery record, with a compliance log your legal and retail teams can audit.
🧾 Linked proof on every review
What you get
⭐ Verified-purchase ratings + reviews
🧾 Receipt, order, or delivery proof on each
📸 Licensed photos + video
📊 Sentiment + feedback summary
📍 Coverage by listing, retailer + region
📄 Compliance log
Stakeholder-ready
Compliant on every marketplace. Defensible with every buyer.
Never paid for a rating
Same reward for one star or five. No filtering, no gating, no asking for a score. Honest signal you can act on.
FTC disclosures built in
Every review and asset carries the incentivized-review disclosure in the format the marketplace or retailer expects.
Marketplace policies respected
Each program is designed around the review rules of the destination, so your listing and seller account stay in good standing.
Proof for legal and retail
Receipts, orders, delivery records, and account checks. No bots, no review farms, no duplicate households.
What members see
Your launch as a mission in the ShopperArmy app.
Members see the steps, the reward, and the proof required before they accept.
Try the new protein bar on Amazon
Order it on Amazon, upload your order confirmation, try it for a week, then post your honest rating and review on the listing.
🧾 Purchase reimbursed + reward on verified review
Taste-test two new flavors at home
We ship both flavors to protein bar buyers. Try them, then post an honest review for each on Walmart.com with your photos.
🎁 Free product + reward on verified review
Shelfie at your Target
Snap the shelf set and your cart at checkout. Disclosures are added for you. Approved photos are licensed to the brand.
📸 Reward per approved photo
By category
Programs built for your aisle.
Category-specific targeting, retailers, and compliance for the products we sample most.
Not strangers from an ad
Members we already know.
Typical sample-request programs
- Anyone who clicks an ad can ask for a free sample
- Fraud and waste are filtered after the request comes in
- Free samples only, so reviews rarely carry a verified purchase
- Marketplaces like Amazon and Walmart.com are an afterthought
ShopperArmy
- Members were profiled and address-verified before your mission existed
- Only matched members ever see it, so no samples go to the wrong household
- Free sample or rebated purchase, with a receipt behind every rebated review
- Built for Amazon, Walmart.com, Target.com, and retailer pages from day one
The full cycle, handled
From targeting to post-trial measurement.
One team runs every step, so nothing falls between a sampling vendor, a review vendor, and a research vendor.
- 01TargetProfile match on category, household, retailer, region
- 02QualifyMission pre-qualifier questions you set
- 03DeliverShip a sample or fund a rebated purchase
- 04VerifyReceipt, order, or delivery record checked
- 05ReviewHonest rating, review, and photos where you sell
- 06MeasurePost-trial purchase intent, sentiment, coverage
FAQ
Questions CPG teams ask first.
Can you drive reviews on our Amazon FBA listing?
Yes. Programs for Amazon and other marketplaces are built around each platform's review policies: honest reviews only, disclosures where required, and never a reward tied to the rating. Tell us the ASINs and we'll map the program to them.
Rebate or free sample: which should we use?
Rebate when you want verified-purchase reviews and real velocity on the listing or at the banners where you're stocked. Free sample when the product isn't widely available yet, when you sell direct, or when you want tight control over who receives it. Most launches run both.
How many reviews, how fast?
Hundreds of verified reviews across your chosen listings in three to four weeks is typical. Most programs are scoped within days and live within one to two weeks of approval.
Will the ratings be honest?
Yes, and that's the point. Members are rewarded for completing the mission, not for the score. You'll see one- and two-star reviews when the product earns them, and brands use that signal to fix issues fast.
Can we get photos and video for A+ content and ads?
Yes. UGC missions run alongside reviews. Assets come with disclosures and rights cleared for your listings, retail media, and social.
How is pricing structured?
Per verified review, with product cost, rebates, and fulfillment itemized. You only pay for reviews that pass verification and compliance checks.
Get a reviews + sampling plan →
Prefer proof first? See how brands scale outcomes →
Tell us the listing. We'll send a reviews plan.
Product, where it's sold, and the volume you need: mission plan, timeline, and per-review pricing back within two business days.
- Receipt- and event-verified
- FTC-compliant by design
- Pay only for verified results
Prefer proof first? Browse case studies →